Tobacco marketing to young girls

Tobacco selling in South Korea has been deliberately aimed toward ladies and young ladies. analysis printed within the open access journal Globalization and Health has shown that transnational tobacco corporations (TTCs) are using techniques long used with devastating result in Western countries to snare new feminine smokers in Asia.

Of course they're. I cannot tell you the way several young ladies got into unhealthy smoking habits as a result of they needed to take care of a slender figure or lose weight. one in every of the facet effects of nicotine is that it's an appetite suppressant. thus it's solely natural that tobacco corporations would use that to their sick advantage.

The techniques used recall advertising campaigns administered within the u.  s. and Europe since the Nineteen Twenties that link smoking with feminism and therefore the liberation of ladies. consistent with Kelley Lee from the London faculty of Hygiene & Tropical medication, "Product style associating smoking with body image and feminine emancipation, familiarly deployed elsewhere, are extensively utilized in South Korea to charm to feminine smokers. So-called "ultra light", "low tar" and "superslim" cigarettes are notably effective, falsely suggesting sure brands provide a healthier or safer possibility, still as appealing to feminine considerations concerning weight gain. Tighter restrictions on the employment of such descriptors, alongside public education on the fallacy of such claims, are badly required in South Korea".